How to get more engagement on social media? It is the million-dollar question every brand wants the answer to. It’s the golden ticket to digital success, isn’t it?

Social media engagement is the pillar of every successful brand’s digital presence. It’s more than simply getting likes and comments; it’s about making genuine relationships with your audience and building a community of loyal followers.

But sometimes, you can encounter phases of low engagement on social media due to a number of reasons. In this article, we will discuss 10 possible reasons for low engagement on your brand’s social media page.

What is social media engagement? 

Social media engagement simply refers to interactions that occur between your audience and the content you share on social media platforms.

This includes:

• Likes 
• Comments
• Shares
• Mentions
• Reshares
• Followers
• Mentions

Social media engagement measures how active and interested the audience is in the updates you share. It plays a big role in building connections with your audience, raising awareness, generating
traffic, and ultimately helping you achieve your sales and marketing goals. 

What are the reasons that it could go low? Here are 10 possible reasons. 

Reason 1: You are just talking about your brand. 

One significant reason for low engagement on social media could be that you constantly talk about your brand, its values, the offers and products you provide. And you are not talking about issues, topics that people will relate with. Your brand’s social media page should a social commentary on issues that your audience cares about. 

Reason 2: You are making silly mistakes.

Social media has no room for imperfection. When brands are putting picture perfect content, one needs to be really watchful of making silly mistakes such as spelling errors, grammatical mistakes, formatting issues, poor wording in captions, and excessive use of hashtags. These mistakes are small but they will make your brand look unprofessional. You need to have consistency in using the right grammar, spelling, and font aesthetics on your brand’s social media page.

Reason 3: You do not understand your audience.

Not understanding your audience is another big reason for low engagement on social media. Your audience is your ultimate hero. The content you share about your services or products should match the interests of your audience. To understand your audience’s interest, you can analyze social media metrics and use analytical tools. You must have a complete understanding of their likes and dislikes, as well as their pain points.

When you are aware of them, then you can create better content that will resonate with them. 

Reason 4: You are not imaginative enough.

Boring isn’t the word for social media. You need to raise your imagination game. You need to create a fun and entertaining tone for your content. If you need some inspiration, Zomato does a great job in this department. They don’t shy away from being bold or staying on the bleeding edge of trends.

Another great example of a brand that does not fail in being imaginative is Prime Video India. The way they infuse references from movies and shows on their platform into trends is something which we can all learn from.

Reason 5: You are always chasing trends.

While staying on top of trends is important, you can’t be blindly following the trends won’t add much to your social media presence. If the trend doesn’t align with your brand, it would be better to leave It alone rather than forcing a social media post out of it. It won’t resonate with your audience and all you will get is low social media engagement. 

Reason 6: Your captions are highly predictable.

It’s not that your content is dull or boring; even your caption can be the reason for that low engagement on your social media page. Add a little fun and randomness to your captions, which makes them an interesting read for the audience. It’s always good to add uniquity and unpredictability to your captions. For inspiration, you can check out the social media pages of Hubspot and Mad Over Marketing. They always come up with quirky and creative captions.

Reason 7: You are trying too hard to be “on brand.”

We understand that you have a brand and you have certain brand guidelines, but people just can’t be engaged with your brand colours and your consistent language. They may be craving something more.
They might be yearning for something which is unique. Understand your audience and incorporate out-of-the-box ideas into your posts.

What really matters on social media is whether your content can entertain and educate people at the same time. If you do that, then you can keep them engaged. 

Reason 8: You don’t understand the nuances of the platform.

Every social media platform has its own nuances. Different platforms require different formats of content. It’s crucial to understand which social media content idea works best on each
social media platform. So instead of just putting the creative on your social media scheduling app and blasting it on all your social media pages, wait and consider whether the post you are making is suitable for all social media platforms or not. 

Reason 9: You are not tagging or mentioning others enough

It’s called “Social media for a reason”. And most brands forget that they have to be social. It’s always important to tag or mention the relevant people or other brands when you post content on social media. This pushes growth and visibility on the platform.  If you can’t mention or tag people, then commenting on posts from your brand’s page is an equally good strategy to boost engagement on your page. 

Reason 10: You don’t have the right people on your social media team. 

You need to have the right people on your social media team because your social media page as good as the team managing it.  Make sure your team is on the edge of trends, social media aesthetics, changing algorithms, and most importantly – creativity. They constantly churn out witty ideas and be bold enough to experiment with the content for your brand’s social media engagement. They should have a social media strategy in place that helps you make waves on the internet.

Now that we’ve talked about what could be the reason for low engagment on social media, let’s talk about 3 ways in which you can increase your social media engagment. 

3 tips for increasing your social media engagement

Boosting engagement on social media is essential for your brand to establish a strong relationship with the audience. After discussing the 10 possible reasons for low engagement on social
media, let’s take a look at the 3 tips that will help you build your brand’s social media engagement:

1. Dig deep into the interests of your audience. 

Learn about your target audience’s preferences, interests, and habits on social media platforms. Use analytics tools to learn about demographics, engagement behavior, and popular content categories.

Design your content approach to reflect what matters most to your followers. You would need to generate a variety of content, such as videos, photos, infographics, polls, and engaging posts.
Giving your audience relevant content with a fun quotient that also addresses their interests increases the chances of engagement and interaction.

2. Be interactive and consistent

Maintaining an engaged social media following requires consistent posting. Create a regular posting schedule and stick to it. This ensures that your audience understands when they can anticipate fresh
content from your brand. In addition, improving content interaction interact with your audience
by promptly replying to their comments, emails, and mentions increases content engagement.
Encourage conversation by asking questions, gathering feedback, or holding Q&A sessions. By liking, sharing, or reposting their brandrelated content, you can validate your followers. Establishing a sense of community and conversation will boost your audience’s engagement and loyalty.

3. Collaborate with influencers and use hashtags and keywords

Using appropriate hashtags and keywords in your posts will help you reach more people and attract new followers who are interested in similar kinds of information, products, or services. Research popular hashtags and relevant keywords in your business, and strategically include them in your content.

Collaborating with influencers or micro-influencers who are well known in your target market may help increase social media engagement. Influencers help you enhance brand awareness and create meaningful interaction by offering sponsored content, freebies, or product reviews. Applying these tips can help your brand increase social media engagement, build real and loyal relationships with your audience, and eventually lead to business growth.