Congratulations on your decision to invest in website copy.

You’re among the very few who understand the role of good website copy in shaping your brand’s perception.

A well-designed website can only hold people’s attention for longer, but it’s the copy that influences their decision to buy.

That’s why investing in website copywriting is guaranteed to be a worthy investment.

However, there’s a little ‘but’ to this guarantee. If the project is not executed well, you might regret making the investment in the end.

So in this article, we will share some insights, based on our four years of website copywriting experience, to help you prevent any regrets.

First things first, you have to decide whether you want to get copy written by a freelancer or an agency and fix your budget.

But that is just the beginning. To ensure that the project gets executed smoothly and your website goes live faster, you need much more than that.

We will talk what those things are today.

Build a personal connection with the copywriter you                  are working with.

Building a personal connection with the copywriter working on your website copy is the first step to getting the most out of the project. When you build a personal connection, it builds trust, and trust is the foundation of any working relationship.

It leads to open communication, which is important so that you can express your thoughts freely. Building a personal connection in a work relationship is not as daunting as people think.

Simple things like talking to people face-to-face, being interested in knowing their beyond their work, sharing your brand story, and sharing your aspirations do the job quite well.

So start the project by building a personal relationship, then move ahead.

Bring the key people into the process as soon as you can.

Who holds the key positions in your company? Who founded the company? Who knows the product and services best? Most importantly, who understands the audience best?

It’s important to involve your key decision-maker early in the process and let them have a word with the copywriter handling your website copywriting project.

Small startups usually have just the founders, while medium to large businesses may have more people involved.

Ensure that these key members communicate with your copywriter to explain the business thoroughly.

This will avoid any miscommunications that could result in the whole
copy being discarded at the end.

Keep all your documents and materials ready.

Every business may not have a website, but every business has some documents that convey the company’s message. These can be PowerPoint presentations, pitch decks, brochures, or even simple word documents with key points about the business.

Sharing them with your copywriter will improve their understanding of your business, its products or services, its USP, and help them write more persuasive copy.

Ask your copywriter to send you a questionnaire.

If you think the copywriter hasn’t asked enough questions to grasp your business or if you lack materials to provide, feel free to ask them for a questionnaire.

Here at Outword, we initiate our projects by sending out a questionnaire that usually has 8–10 questions designed to extract all the information needed to understand our client’s business properly.

It really gives us a headstart and a clear understanding of what the client is expecting.

Have a clear understanding of who your audience is.

Although it’s the copywriter’s job to research your target audience and get to know them before writing copy, it would be much better if YOU had a clear understanding of them.

This step is critical and shouldn’t be ignored if you want website copy that speaks directly to your target audience and gets them to buy from you.

Let your copywriter do the job of researching your target audience, but
also share your understanding of them.

Do not disturb until you receive the first draft.

After providing the copywriter with all the necessary information, it’s important to give them space to work on your project.

During this time, avoid sending additional documents or last-minute suggestions. Just let them focus on writing and wait for the first draft.

This period is a great opportunity to know how well the copywriter or agency you hired has understood your business and how effectively you’ve been able to convey your message.

It’s also a chance to see the copywriter’s creativity and skills. Once they present the first draft, you can proceed with feedback and changes.

But strictly, do not disturb until you receive it.

Ask your copywriter to present the copy visually.

While it’s typically not part of the copywriter’s or agency’s role, you can still ask them to provide a visual depiction of how your website will appear with their copy.

They can use tools like Canva or other prototyping tools to show the placement of main headlines, CTAs, and paragraphs to give you an idea of how your website will look.

If you already have a website wireframe, this process becomes easier, allowing you to see how the copy will fit within the template and get a sense of the overall look and feel of your website.

At Outword, it is one of our USPs to deliver copy in a visual format and give clients an idea of what their website will look like once it goes live. It really helps the clients envision their live website and also speeds up development work.

We hope that these tips were helpful and you will get the most of your website copywriting project next time.

Feel free to reach to us if you need our expertise in writing website copy, turning casual visitors into paying customers, and weaving your engaging brand story.